Thanks @DreadUK
Content should always be king, as Google has indicated in "Panda4". Unique links from other sites, should not be considered reciprocating links or link pools. Google has repeatedly said as their technology increases, irregular linkage will be factored in -- whatever that means. All pretty much common sense, nothing really to be gleaned.
If our AD revenue growth follows our internal strategies, I am a happy camper. I have no time for anything else and I can still sell our strategy to management.

I do not consider myself an expert at all in this area, I just have to play the game like the rest of you.
What we would all like to know is what percentage of the pie is content compared to all other aspects. Of course if that information was given, what would we do with all the so called SEO consultants.