vb.org Archive - View Single Post - Traffic Drop and Soft 404 Errors Increased

induslady · #1 05-02-2014, 02:08 PM

Hello,

In my forums, traffic for the month of April suddenly dropped 20% from March. This started happening around the 4th week of March (22nd to 29th time frame). I have been digging into analytics all week and we find that the drop is consistent across all sources of traffic, all countries, OS etc. I am not able to isolate this to a single variable.

The only other clue we have is that soft 404 errors in google web master tools increased around this time. Not sure if that is a coincidence or some other technical change prompted this 404 errors, which also resulted in the traffic drop.

Can anyone throw some light on how do I find the root cause for the drop in traffic. Also is increase in soft 404 error an after effect of this root cause.

Appreciate your response.

X vBulletin 3.8.12 by vBS Debug Information
Page Generation 0.01020 seconds Memory Usage 1,755KB Queries Executed 11 (?)
More Information
Template Usage: (1)SHOWTHREAD_SHOWPOST (1)ad_footer_end (1)ad_footer_start (1)ad_header_end (1)ad_header_logo (1)ad_navbar_below (1)footer (1)gobutton (1)header (1)headinclude (6)option (1)post_thanks_box (1)post_thanks_button (1)post_thanks_javascript (1)post_thanks_navbar_search (1)post_thanks_postbit_info (1)postbit (1)postbit_onlinestatus (1)postbit_wrapper (1)spacer_close (1)spacer_open Phrase Groups Available: global postbit reputationlevel showthread	Included Files: ./showpost.php ./global.php ./includes/init.php ./includes/class_core.php ./includes/config.php ./includes/functions.php ./includes/class_hook.php ./includes/modsystem_functions.php ./includes/functions_bigthree.php ./includes/class_postbit.php ./includes/class_bbcode.php ./includes/functions_reputation.php ./includes/functions_post_thanks.php Hooks Called: init_startup init_startup_session_setup_start init_startup_session_setup_complete cache_permissions fetch_postinfo_query fetch_postinfo fetch_threadinfo_query fetch_threadinfo fetch_foruminfo style_fetch cache_templates global_start parse_templates global_setup_complete showpost_start bbcode_fetch_tags bbcode_create postbit_factory showpost_post postbit_display_start post_thanks_function_post_thanks_off_start post_thanks_function_post_thanks_off_end post_thanks_function_fetch_thanks_start post_thanks_function_fetch_thanks_end post_thanks_function_thanked_already_start post_thanks_function_thanked_already_end fetch_musername postbit_imicons bbcode_parse_start bbcode_parse_complete_precache bbcode_parse_complete postbit_display_complete post_thanks_function_can_thank_this_post_start showpost_complete
Messages: