Quote:
Originally Posted by bzcomputers
I've found them to be accurate. You should be able to compare it to pageload statistics.
If you're getting that many impressions your bank account ought to be telling you it's doing well too!
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Google analytics shows about 1/10 the number of pageviews compared to impressions, but I don't think google is counting all my pages. But I wouldn't think there would be that big of a disparity.
We're really just now getting started with advertising so I only have a couple up from people who own the site, but if I were to charge real clients what the stats say, I'm afraid they'd question the reliability of the stats, especially if I gave them a google analytics printout. I don't know enough about any of this to make an argument either way about what stats are more accurate.
One of the ads is actually one of mine for another company I have, and I wouldn't pay as much as the impressions say I would owe, so this has us questioning our entire pricing policy.