[marcopolo]

Originally Posted by BBNZowner

To be fair, with Facebook being the dominant social network site they sign into each day (because of all the features it has, and the fact everyone seems to be on it) I think it's becoming increasingly difficult to challenge its power over users. Even default subscriptions doesn't have the impact as people tend to open facebook out of habit, whereas a forum they have to be feeling the urge to participate and log in to even see them.

Maybe have like some exclusive content on the forum, or a rewards system so posts or content creation is reinforced. See the reinforcement of FB is notifications and likes, so I'd say your best bet is to try one up that system (without going overly complicated however).

Thanks for that, I think the exclusive path is probably the way to go coupled with broader content.