No that is not true.
Lets say I have a unlimited amount of something. I sell Joe one for $250.
At some later date I buy it back from Joe for $125, and sell it to Mike for $250.
My net return on the two virtual items $375.
But If I did not buy it back from Joe, and just sold Mike another item, my net return is $500
Only way for me to make a profit in the manner you are referring to is if I only had a limited supply of the item.
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