Like others have said, there is a variety of on-page SEO stuff you can do to ensure your forum is as optimized as much as it can be, but also off-page optimization is the key to driving traffic to your site - don't discount Facebook, twitter et al - embrace them as a way to promote your site and get your name out there (of course these shouldn't be your only means of backlinking). I'm in a similar position where I have a relatively new site, which has been worked on for a while and now we are starting the off-page stuff to drive traffic.
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