Just put anything there that explains what the image is for. [minicode]alt=""[/minicode] is required, although it can be left empty. But it's useful to include something descriptive about your image for things like search engines, and the visually impaired browsing your site using a Screen Reader.
Other than that, the code should be working as is. Have you closed the <div> tag in both instances? If one is still open, it could be creating some problems.
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