Yes, it can be 100% fee free, which means the forum owner also collects nothing from the transaction. I want to be able to collect 1 or 2% from the transaction, but 10% is incredibly unreasonable and that scale of a fee is why sellers use my site rather than ebay.
It's great that you can import feedback from itrader- but we have feedback from before itrader I'd also like to incorporate.
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