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Originally Posted by licensinglinks
OK - figured this out after lots of searching: Just use "Doubleclick for Publishers" ( www.google.com/dfp).
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Interesting. Looks a bit easier than OpenX. It's been around since 2010; I wonder why I've never heard of it before. I'll do some reading, but has anyone got some personal experience with it? How much does it cost? How easy is it to get running?