Thread: Is facebook killing forums?!
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Old 01-21-2013, 07:34 PM
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I agree with cellarius...
you need a niche - FB is mostly chit chat stuff.

Niche sites should...
continue focusing on their niche AND grow a Facebook following. (Not your personal page but a site page.)

Think of Facebook as a "daily newsletter" - you update it to alert your readers about something (article, news, etc) on the site.

Posting on your site FB page doesn't mean that you add threads from your site on a daily basis. This will only lead to a decrease in participation on your site. Keep your FB following entertained with images, polls, and links. The more interesting something is the more people will share (and Follow).

Keep in mind that only a small percentage of traffic will come from these updates - something along 1-14% (avg). So, the higher the number of followers you have the better off you will be.

In short...
Don't use FB strictly for traffic ... use it to promote your brand.
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