the number would have to go inside curly brackets { as the PARAM in the bbcode, something like:
<a id="rc-{e5c3550}" class="rafl" href="http://www.rafflecopter.com/rafl/display/{e5c3550}/" rel="nofollow">a Rafflecopter giveaway</a>
<script src="//d12vno17mo87cx.cloudfront.net/embed/rafl/cptr.js"></script>
so in future you'd just change e5c3550 to the id you want.
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