Quote:
Originally Posted by Videx
Only if they're naive enough to believe it means anything.
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Not sure I follow. Accurate impressions and clicks are of great interest to our sponsors - and in the business I run, that's very important. I'm not running Google Adsense ads...I have targeted sponsors and have ongoing communication and dialogue with the owners of those companies. I can provide them with Google Analytics stats for pageviews/etc....but being able to show them how many times their banners were displayed and also clicked would both be valuable metrics.