[djbaxter]

Originally Posted by webmaster74

y2ksw?

What do you think guys?

You don't want to pass all of your PR juice to advertisers, do you?

Originally Posted by webmaster74

I respect your opinion Videx but beg to differ.

My advertisers paid to display their banners on my site, and they get that.

I don't want to lose my PR to them by providing them with links on every single page

You are laboring under a widespread but nonetheless false understanding of how a page passes PageRank. A link pointing to another page is a "vote" for the destination page and may add PageRank to that destination page. The originating page loses nothing.

The equation for this is:

PR passed = .85 * {PR of originating page} / {total # outgoing links on the originating page, incl. internal navigation links}

Note that using nofollow still counts as an outgoing link in this equation.