You could try this: create a new plugin using hook location parse_templates and this code:
Code:
global $foruminfo;
vB_Template::preRegister('ad_global_above_footer', array('foruminfo' => $foruminfo));
Then in your ad html, put {vb:raw foruminfo.title} where you want to use it.
ETA:...you also need to change the template name (in red) to the template for the ad location you're using - ad_global_above_footer was just an example.