Well that is a bit of a presumption. I do not work with anyone who doesn't want the content nor do I force it upon them. It is their choice to allow the content and or participate. Fortunately most see the benefit in cooperation and realize that through some strategic planning and information sharing we can all benefit.
This has nothing to do with selling something it is about sharing information and content relavent to the industry and working together to allow for a larger growth rate for all of us.
I already work with 100 forums in my industry who get it and are more than willing to participate. Now does that sound like unsolicited marketing to you?
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