Quote:
Originally Posted by Videx
You don't want a text ad for a banner, you want a graphic (.jpg, .png, or .gif). Consider a full banner size of 468X60. Don't fill it with so much tiny text that nobody can read it. You link it to their site in the RBS options.
Don't ever mention to them that you have click tracking. Just sell the ad by telling them it will improve their Search Engine rankings, which it should if you have a busy forum. But you won't get a lot of clicks so you don't want them latching onto that as a measure of success.
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This company didn't want a graphic banner, they wanted a text banner. They got what they wanted, I just want to make sure I'm getting them the most for their money.