If you look at the site, you can get the embed code just by clicking on the Share button. The red numbers are the unique ids you would need to replace in your bbcode:
Code:
<object id="cnbcplayer" height="380" width="400" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" >
<param name="type" value="application/x-shockwave-flash"/>
<param name="allowfullscreen" value="true"/>
<param name="allowscriptaccess" value="always"/>
<param name="quality" value="best"/>
<param name="scale" value="noscale" />
<param name="wmode" value="transparent"/>
<param name="bgcolor" value="#000000"/>
<param name="salign" value="lt"/>
<param name="flashVars" value="startTime=000"/>
<param name="flashVars" value="endTime=000"/>
<param name="movie" value="http://plus.cnbc.com/rssvideosearch/action/player/id/3000024539/code/cnbcplayershare" />
<embed name="cnbcplayer" PLUGINSPAGE="http://www.macromedia.com/go/getflashplayer" allowfullscreen="true" allowscriptaccess="always" bgcolor="#000000" height="380" width="400" quality="best" wmode="transparent" scale="noscale" salign="lt" src="http://plus.cnbc.com/rssvideosearch/action/player/id/3000024539/code/cnbcplayershare" type="application/x-shockwave-flash" />
</object>