Facebook is king because they make it easy to find friends (and find friends is by their real name), if FB uses usernames... good luck searching your friends with that..
I could find any friends on facebook, not quite with mayspace cause majority of times people uses like babyboo, sweeteyes.. how the hell I know who they are? but if they put Mike Joes, Nancy Mitchell (one of my friend) then hell yeah I'll join a forum cause my friends is on there.. get the point?? Beside using real names creates a more personal identity for connection & interacting with friends..
Yelp and Facebook is ahead of their game just with the "Real Name" concepts..
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