[your24hourstore]

you can always just allow uploads of lets say wmv to your upload/attachment dir, you will have to add the file type in attachments, in the option Mime Type & Headers use

Content-type: mpeg

they will just have to click the link and play the video in media player as the pic shows, to cause it to auto play using a certain player or converting them to flash or a lot of other things would take a mod that allows a lot of permissions to a directory on your server. there is a few other things that would allow it to play itself but with wMV the options like not playing the video until you press play is a problem. that's why everyone uses flash