[calorie]

Stylevars should be for CSS type things. For links and phrases, you would go into debug mode, create a product via the ACP and use the "hidden" options in the ACP that appear when in debug mode to add options and phrases. If you go to the ACP options, you can add an option group to your product, then add options in that option group, and then use {vb:raw vboptions.link1} in the template. Similar for phrases with {vb:rawphrase caption1} in the template. Remember though that if using 'raw' whatever, that includes HTML so don't inadvertently open yourself up to potential exploit.