After the first post is: ad_showthread_firstpost
As for the others it doesn't quite work like that... You probably want to use: ad_navbar_below
But that appears on every page, forum, thread, calendar, etc... anywhere the navbar shows up.
To put different ads in different places you will need to add all the possible ads in this template and use various conditional statements to display the right ones in the right place... conditions such as THIS_SCRIPT == "forumhome" for the homepage and other conditionals for specific forums.
In the VB3 Articles section of this site is an article listing all the conditionals you'll need and how to use them.
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