Oh yeah, the ads are pretty rough... I visited it with adblock on so didn't notice at first but wondered why there was an empty box next to the logo...
I don't think displaying twice the ads brings in twice the revenue... I used to have a google ad on top and bottom of my forum, I removed the top one and my income only dropped about 10%- I don't know how google calculates it but you could probably cut back a lot and not see a big change.
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