Weird. On my custom template, if I add the hook a SECOND time it displays... not exactly 'where' I wanted it too (below 'Welcome Xyz & above search box/tab area) but it does show, but there is also displayed an 'error message' (see pic)
I also moved the first hook to be after the 'welcome' section but before the < /li> that preceeds the facebook connect code.
Then the second placement is right after the second < /vb:if> code after the 2nd facebook connect code (near end of template)