Car sites are weird. Each one has it's own flavor.
My first thought is I don't know what the site is about.
Is it pretty much tuners?
I think sites need a sense of ownership with the members.
There are a ton of BMW vendors that have forums that I rarely even read (I'm a BMW guy).
I may go there for a how to article or to price parts.
To me the focus needs to be community.
Hard to describe.
Site looks good though.
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