So I had a similar thought and post this morning.... No answer yet, so that means that we will have to hard code it using html.
When you do, I would make sure that when you click on the link, you make it pop up into a new window/tab, otherwise they will leave your site.
Here is a sample of the code I used for spaceweather...
Code:
<A HREF="http://www.spaceweather.com"target="_blank">Spaceweather</A>