I hand-coded, from scratch a complete online shop for vBulletin 3.6.x series. It took me about 2 months from start to finish. It has full customer shopping cart, back-end order and product management and email alerts, discounts plus (of course) integration with vBulletin user tables to pull user information.
I will say though it was a pig to do.
So - if you have the time and plenty of coding experience then go for your own custom-written job, it'll be well worth it and very satisfying when complete. However, if you have very limited PHP knowledge then I would strongly recommend paying someone else to do it or look for an off-the-shelf option because it'll save you an awful lot of headaches.
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