[Vaupell]

well i would if i was you 2 ways i see this done

1)
create all the var's in the widget as php then register them into a array
and instead of using the default template, i would create my own then
use that to display the var's.

2)
create all the output as lynne said, and you add each line one at a time
then in the end you assign it all to output then it displays in the default template
but it takes ALOT of repetetive codeing.

Personally i do both, but i made the WoW recruitment widget i used option 2,
i created it all in php in the widget then at the end i turned it over to $output
then it will get rendered on default template, but it requires all formatting to be
done in php before $output.

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Maybe you should download some widgets first and see how they are buildt..
There are several doing what your trying to achive there, just using other data
than wow online players..