[Princeton]

I'm a big fan of Google Analytics. The stats it provides are key to our growth. Without it, I believe it would be difficult to make improvements.

With Google Analytics you can write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.


Which brings me to this post...
The vBulletin multiple-page-registration process is one of the worst. Yet, I still see many sites requiring everyone to go through this process.

The problem with this is that I believe people hate going through these steps. Most end-users will probably exit the process before completing. I'm sure some people feel the same way ??

Maybe it's all in my head - maybe not.

Anyway if you track your registration rate via Analytics...
Can you share it (your conversion rate*) with the community? (go back just 1 month)
* those who actually completed the registration process

Better yet, take a screenshot of the Registration Goal funnel. (Jing - free screenshot tool)

HERE'S MINE...



I have a 1-page custom registration page. COPPA Registration is disabled.

The funnel provides some valuable information...
I'm getting over 60% conversion rate - is this good enough? Should I continue tweaking? hmmm

The other data on the page is also helpful - I've done some additional tweaking and plan for more.

How do I set up goals and funnels?



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Our job as administrators is to build an optimized registration process.

Some may already have an optimized Registration process but I bet the majority can be tweaked to return a higher conversion rate.


The goal is to compare rates with others. Hopefully, it will show you if your registration process is working or if it needs improvement.