[MrEyes]

I had a similar thing a few years ago

A member started a thread asking if anybody had heard of company XYZ, the member had found their website and seen some very cheap prices so asked the my community about them. Nobody had heard of them but some expressed concerned on the basis of "too good to be true", the companies domain being registered to a private individual, no physical contact information available on the site, the company not being registered with any authorities.

The thread rapidly disappeared and was forgotten, however because of my amazing SEO skills this thread was ranked higher than the companies own website in Google - as a result of this my site appeared on their radar - rather than contact me to discuss in a friendly manner I received a cease and desist notice from their lawyers.

They could have easily heeded the advice in the thread, put up some contact information etc etc and made good of the issues potential customers had identified. However they chose to go down the legal route first.

My first reaction was to leave the thread in place, however after giving it some more thought I decided that I really didn't want the hassle. So I edited and closed the thread with a "thread edited/closed due to legal threats from company XYZ" message post. The lawyers were happy with this, issued closed.

However, the thread still ranks higher than the company and IMHO now shows an even worse picture of the company.