Quote:
Originally Posted by Alfa1
EZ bounce is great, as its the only option to counter bounced emails. But it still implies handling thousands of bounces, one by one, after each mailing.
|
When you first implement a bounceback strategy, yes... but it needs to be a strategy where members with bouncebacks due to invalid email addresses are moved to a separate member group (I call mine Inactive). Then, when the newsletter goes out, the Inactive group is not included in the mailing list.
Once you have that set up and working, the effort to maintain it is minimal. Now I get a few bouncebacks each week and I change the usergroups for those members to Inactive if the bounceback reason is "no such address" or "no account for that user". This takes perhaps 5 minutes at most.