I'm not sure exactly what you mean, but if you want to put ads on the threads, you would put them in the SHOWTHREAD template. If you want to put ads on the forumdisplay pages, you would put them in the FORUMDISPLAY template. You can probably use template_hooks if you find any.... and there may be ad templates you can use - you should look in the Ad Templates area and see if there are some in the place you want.
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