[imported_silkroad]

Originally Posted by KrisP

What do you think of the argument that a large language (like en) has more users as you say but has also more pages in that language and therefore more competition in search results. So there is an opposite effect this way. A smaller language has fewer users but also less competition in search results.

Creating and publishing content on the web is no different than creating and publishing content like books. Most publishers publish to larger markets. They are also niche publishers that publish to smaller audiences.

Books are generally published in languages where there are a lot a readers and translated based on the same logic. Publishers do not translate a book to an obscure language thinking that someone will go to Amazon and maybe have an advantage because they are one of the few publishers in that market. Publishing takes both time and money.

On the other hand, you are free to try any obscure, niche publishing strategy that your heart desires and you think is fun, profitable or interesting.

I am telling you some facts, not theory:

• Almost all major CPM ad networks only serve ads in English (very small percentage in "other than English")
• Almost all CPM ad networks focus on serving ads to rich, modern, developed nations.
• Most all ad revenue is from the English language. This is the top tier of languages.
• Second tier, for global Internet publishing are (in no particular order): French, German, Spanish, Portuguese, Japanese, etc.
• Advanced countries in Europe, like Sweden, Norway, the Netherlands, etc have good CPM rates, some higher than in English, but the number of impressions is small compared to English, so English is where the big publishing money is.

You can easily find this information out on the Internet.

In my opinion, your strategy of targeting obscure languages for SEO or search advantage is interesting, but I would never do it. If you want to do it, go ahead that is your decision.

Also, I don't want to get into a discussion on "which language is better, nicer, more traditional, etc."... I am only replying as to "where the money is" for Internet publishers. The money is in modern large countries with big economics, a high standard of living, large number of educated, technical users, with a high percentage of Internet users.

As for you, you can try any strategy and if it does not work, you can change it later.