After the site is about 2 years old, your should be able to put some banners on it, or start selling advertising yourself.
The first 1 - 2 years is a nail biting, worry a lot, stressful time - but you can not let it consume your life. Its "only" a forum, and keep that in mind.
I suggest you stop spending a lot of money on advertising at start focusing on free forms of advertising. Such as filming tournaments and posting the videos on youtube. Visit local bowling supply shops and do interviews with people and post those videos on youtube.
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