The best way is to start off basic, start making a website first, develop the website and possibly a community forum, and make sure you get your WHMCS or whatever you're using integrated. Once that's all done, you should start putting it into a live environment. You could go with a dedicated server, so that you're not limited (by much) by the host.
And after all that, you could finally start advertising.
I mean, that's my success summarized but yeah.
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