Quote:
Originally Posted by KrisP
For now I am afraid I have some troubles grasping the fundamentals.
Lets say I upload an adslot to my forum, and create a placement in ADM only containing that adslot, then the Targeting Report will automatically show data for all the criterias for that placement? (browsertype, OS, forum, script, ... , etc.) Or is there anything else that needs to be done?
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Your webpage looks always like this:
Quote:
<html>
<head>
<!-- PUT THIS TAG IN THE head SECTION -->
<script type="text/javascript" src="http://partner.googleadservices.com/gampad/google_service.js">
</script>
<script type="text/javascript">
GS_googleAddAdSenseService("ca-pub-1234");
GS_googleEnableAllServices();
</script>
<script type="text/javascript">
GA_googleAddSlot("ca-pub-1234", "adslot_RECTANGLE");
</script>
<script type="text/javascript">
GA_googleFetchAds();
</script>
<!-- END OF TAG FOR head SECTION -->
</head>
<body>
<p>Sample Text before slot targeting_b_index
</p>
<!-- PUT THIS TAG IN DESIRED LOCATION OF SLOT targeting_b_index
-->
<script type="text/javascript">
GA_googleFillSlot("adslot_RECTANGLE");
</script>
<!-- END OF TAG FOR SLOT targeting_b_index
-->
</body>
</html>
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Now you run a line item "adslot_RECTANGLE_ADSENSE" which is enabled for Adsense on your adslot_RECTANGLE placement. You can even define a Frequency Capping (fc) for your line items, so this would be a solution to show adsense with a fc. You also give an additional targeting out "Adsense_active_on_this_page". Why that? You can tell all your other line items to only be shown on pages where's no adsense page yet. You do that by setting the targeting criteria for the other line items to "Adsense_active_on_this_page != active". That way you accomplished this:
- Show Adsense on your page by Admanager. So you can track browser type and all other additional build in targeting criterias for your Adsense statistics.
- You show this Adsense with a Frequency Capping - you can also display Adsense Ads with additional targeting criterias (in the night, to people from New York ...)
- Everytime the Adsense is shown, all other campaigns are not shown - all other campaigns have the "do not show on pages where adsense is already shown" targeting criteria.
Insert the targeting criteria "Adsense_active_on_this_page" with the value "active" in
Admanager > Inventory > Targeting and make the tag of your new line item look like this:
Quote:
<script type="text/javascript">
GA_googleAddAttr("Adsense_active_on_this_page", "active");
</script>
<script type="text/javascript">
GA_googleAddSlot("ca-pub-1234", "adslot_RECTANGLE_ADSENSE");
</script>
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and change the header of these pages to include additionally this:
Quote:
<script type="text/javascript">
GA_googleAddSlot("ca-pub-1234", "adslot_RECTANGLE_ADSENSE");
</script>
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That would be the way to include a target criteria directly with the additional adslot. There are situations where this is very needed.
Another solution: Say you want to place your Ad after the last post on SHOWTHREAD and you want to check, how the ad is performing when SHOWTHREAD consists of 1,2,3,4,5,6,7 ... 30 posts on a page.
- Then I would write a small plugin that checks how much posts are displayed on showthread.
- The result number is given Admanager in the <head></head> section as a targeting criteria:
Quote:
<script type="text/javascript">
GA_googleAddAttr("thispagecontainsthatmuchposts", "12posts");
</script>
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- That way you can measure the ctr of your line item for the targeting "thispagecontaintsthatmuchposts" and can see, if the ctr is higher on larger pages or not.
- You could also write a plugin that places the ad on one random posts within SHOWTHREAD and each time give the postnumber and number of all posts to admaanger by both targeting criterias: "thispagecontainsthatmuchposts" and "the_actual_ad_is_on_this_post".
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