Thank you for your reply. The content of my site is fishing related. We have been approached by some members in the community to adverstise. The comunity seems to be behind the ads we have used to test the waters. I tried a couple of mods but finally figured out how to work with in openx. I guess i dont know how to put a value to the adds. My assumption is static adds are seen more so they would carry a higher value. Rotating banner adds provide for more exposure etc... I dont know maybe i was hoping for some sort of magic formula.