I really can't help you with the info you are providing. I suggest you look at the manual for your ftp client and figure out how to change the permissions. The error you are currently getting on the logo is a permissions error and you aren't going to be able to see the logo until you change the permissions for it.
(You may be able to change the permissions for it on your computer first (Get Info) and then upload it with the new permissions. That may be worth a try.)
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