Can it be made to allow user to input only the phone number? The majority of users will not know what their phone's e-mail address is.
Also, can you have the option for the user to be automatically added to the sms list? (automatically subscribed) They could be given the option in the profile field to select (yes or no) if they would like to receive free text alerts. I'd like to steer them away from having to go to two different places in order to achieve their goal.
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