To survive, you have to adapt. The people at companies like vbulletin know this. Those employees also have a house note, children, car note, electric bill, water bill - just like the rest of us. The employees at VB have a financial interest in staying with the times.
I am pretty sure that companies like vbulletin will adapt to the changes across social networks. But, I suspect that some of that free forum software will be left in the dust - sooner or later. Something new will come along to replace the old and outdated.
Will forums die off - no. But I suspect that they will change the ways that interface with users.
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