Quote:
Originally Posted by imported_silkroad
I disagree that a high bounce rate is "danger will robinson"....
The nature of your traffic is a big factor. If your forum gets millions of referrals per month from search engine traffic, then you will have a very high bounce rate.
Forums with little search referral traffic (or little traffic in general) will have lower bounce rates.
So, to make a general statement without any context that a high bounce rate is "bad" is wrong, very wrong.
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Quite the opposite. If people are coming to your site from SE then your bounce rate should be lower as they should be there looking for things related to whatever they searched for.
A high bounce rate is bad. Its simple as that. Bounce rate can be affected by your content, design, navigation and external links on a site to just name a few.
The lower the bounce rate, the better no matter what.
Bounce Rate - 22.94% for forum in signature
SE Bounce Rate (approx 38% of traffic) is at 18.33%