I just came back from 2 weeks in Satsuma and spent a lot of my time in St. Augustine. I'll tell my Florida friends to go and sign up at your site.
Print up some fliers and put them at the pier, the flea market by I95, and the places of interest like the fountain of youth, and that area where no cars are allowed on the streets. It'd also be helpful to get word out at the local schools.
You might also want to make deals with local businesses to direct customers to them, and have them send members to you. Most people will do anything for free advertising, so if you could get fliers on the counters of every Kangaroo within 15 miles, you'd be in good shape very quickly.
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