Perhaps I misunderstood your intent. After reading I am under the impression that you will be charging people $25 to put your menu on their site.. meaning you go in and do the work for them? Originally I thought just like most scripts.. you buy it, you download it, you install it..
If it's the other way, then absolutely you should be compensated for your time. I would charge hourly over a flat rate. There have been so many times when you think a job will be simple and only take a few minutes and have it take hours because of the previously existing code being a wreck.
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