Quote:
Originally Posted by akonze
...and means more information for Google about your site and your visitors. A great deal... for Google. 
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And a great deal for YOU... as you will provide better search for Google, which can drive more people to your site. Yes, google knows everything about everybody... and if Google raped your children, you'll still hate Microsoft. But so far, Google hasn't done anythign as clandestine as people are afraid of.