Wow! Helpfile

. Product seems to become solid

.
May be, question _content_ macro ? That's not absilutely necessary, but convenient: no needs to duplicate text in template, and no needs to syncronise template when you clarify question text.
Example:
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Question1text: {q_1}
Question2text: {q_1}
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Will be:
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{qn_1}: {q1}
{qn_2}: {q2}
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No ideas about macro name. Just an example.