That's a great concept, but I'm afraid it wouldn't be all that successful without targeting content. Google AdSense became so popular because of it's targeted traffic. If we all put in a banner or link into a single banner exchange, we'd need it to be targeted. For example, if I add my generic sports-based forum/website, it's not going to receive much attention when shown on a tech-based forum/website. You might as well have shown another tech-based forum/website or something more appealing to the demographic.
Note: I am not by any way inferring that us geeks don't follow sports. With that said, Go Dallas Cowboys!
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