1- all ads applied to my sites would have to bring revenues... so a donation, or a payment per views etc would do the same... we need to see how much impact it would have on the visual of our site.

2- no ads without a direct focus on our content... if we talk pregnancy, it's not the time to apply a banner of a beer bottle sold by a hot chick with big boobs...

3- real efficient sites will have to negociate the ads, it's not the announcer who decide of all the details... rules are easily broken on the web.

btw, your wife may have a need to re-evaluate her way to poll her market if she just found vb.org to ask her questions... this is a forum for admins, sure, but the banners and ads are far from being our main goal... it's not really good to ask public questions when you're evaluating your own market.. your future clients may be reading this place, and they will find that you do not know a thing of what you work for...