depends on what kind of forum you have... i take it you're talking about the metalvsrap forum, pretty easy and straightforward:
1) create a decent index page (using some cms).
2) post some interesting news topics like the latest things talked about on mtv
3) make sure the user you post these with has a funny/meaningful avatar
4) make sure these posts show up on your index page, with a picture to support the news.
5) the most important part: get on all famous community pages (facebook, myspace, hi5) and tell everybody about it.
6) search for everything that fits your criteria and look for some forums that work, learn from them but don't copy, get the news before they do (relevent to the topic) and post with a funny/cool username on their forums a thread saying: did you guys hear about the latest news on... and link to your forum's thread.
good luck...
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