>>What I'm saying is that there were many many tweaks that went into the system only months after it had been online.

True-- it has to be balanced. But more important than time spent with testing is size & traffic of the site. That needs to be really fine tuned.

>>this is one thing that we have over the competition.

I agree and don't plan to "release" it for public. Second reason as you already stated is that I want pure functional hack and don't plan to make real installation script.

And good luck to you with sales.