Coders usually do what they think are fun doing, or that they would use it themselves.
It's very uncommon for someone to spend a month coding something for free that they won't use, and then have to support it, out of the goodness of their hearts.
Popular mods are also the worst to support.
Vbookie in particular is a hard mod to do, not everyone could code it, or have the vbulletin knowledge to do it.
Anyway, thats how I understand things are, I could be wrong.
--------------- Added 04 Nov 2008 at 01:27 ---------------
ps: also vbookie is so tied to vbulletin system, that any minor changes makes it need to be recoded, which is also a factor when a coder choose projects (or it should at least)
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