[Princeton]

Most people run 3 ads on their site.

Type and location of ads determines your return. We will discuss location.

Did you know that the first ad displayed has the highest return per click?
(you get a higher % in return per each click*)

Below are some scenarios that I have seen on many forum sites.


Site A:

Basic forum <table> layout illustration:
______________ ________________
logo_________ | [banner]
______________ ________________
navbar
[leaderboard]
_______________________________
content
_______________________________

has the following ads.. (listed high->low CTR)

• leaderboard (below navbar) most clicks
• banner (next to logo) low

GRADE F: Not optimized - admin is actually losing money; the banner is receiving the highest return yet the leaderboard has the most clicks. :down:


The ads are displayed in the following order:

1. banner
2. leaderboard

Site B:

Forum left column <table> layout illustration:
_____________ ________________
logo________ | [banner]
_____________ ________________
navbar

_____________ ________________
sidebar_____ | [leaderboard]
[skyscraper] | content
_____________ ________________


has the following ads.. (listed high->low CTR)

• leaderboard (below navbar) most clicks
• banner (next to logo)
• skyscraper (left column) low

GRADE F: Not optimized - admin is losing money; they are getting the minimum for each leaderboard click yet the leaderboard has the most clicks. :down:

The ads are displayed in the following order:

1. banner
2. skyscraper
3. leaderboard

Site C:

Forum left column <table> layout illustration:
______________________________
logo
______________________________
navbar
[leaderboard]
_____________ ________________
sidebar_____ | content
[skyscraper] | [banner]
_____________ ________________


has the following ads.. (listed high->low CTR)

• leaderboard (below navbar) most clicks
• skyscraper (left column)
• banner (below content) low

GRADE A: Optimized - admin is maximizing his clicks :up:

The ads are displayed in the following order:

1. leaderboard
2. skyscraper
3. banner

Is your site optimized for Adsense?


* Google does not make this information available; but it's believed to be true by many